Identify Further Examples of Companies Using Web 2.0 or Enterprise 2.0 Principles in a Significant Way. (Part 2)

6 10 2009

This will be the Part 2 of a company, using web 2.0 to publicize their digital presence…

Warner Bros.

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Company Background:

Warner Bros. Entertainment a fully integrated, broad-based entertainment company; is a global leader in the creation, production, distribution, licensing and marketing of all forms of creative content and their related businesses, across all current and emerging media and platforms. The company stands at the forefront of every aspect of the entertainment industry from feature film, TV and home entertainment production and worldwide distribution to DVD, digital distribution, animation, comic books, licensing, international cinemas and broadcasting.

The Warner Bros. Current Achievements,

Name : Warner Brothers
Type : Subsidiary of Time Warner
Founded : Hollywood, California, USA (1918)
Headquarters : Burbank, California, USA
Key people : Barry M. Meyer, Chairman and CEO

Alan F. Horn, President and COO

Edward A. Romano, EVP and CFO

Industry : Entertainment
Products : Motion pictures, television programs revenue = $11.9 billion USD (2005)
Operating income : $943 million USD (2005)

Warner Bros. have been using the Facebook/ MySpace/ Twitter/ Youtube Channel to publicize to the younger generations. Letting them know what’s happening with Warner Bros., and updating their fans all the upcoming movies, tv-series, and more.

Facebook

Using the Facebook to show their Fans their new productions. That’s also inclusive with all the events and updates around the world. Showing what they are producing, movies to TV-series and much more. Example like they have been using Facebook to update their fans the latest TV-series airing timing and on which available channels, and even some of interesting commercial videos of their TV-series. They also use Facebook for recruiting purpose too.

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They also have a page for Warner Bros. Internships, they maintain a culture of creativity, professional growth, and community that attracts the world’s brightest stars. Leave a note on their wall to start a conversation about the fan’s career.

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Twitter

Simply using 140 words to notify their followers what’s the latest news that is circulating in the world all about Warner Bros.

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Youtube Channel

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MySpace and the Warner Bros. Television Group Team Up for Launch of Sorority Forever, a New, Original Series From McG

MySpace, the world’s premiere social network,and TheWB.com, today announced a content partnership to bring the new original digital series Sorority Forever – created by director/producer McG (Terminator Salvation, The O.C., Charlie’s Angels, We Are Marshall) and the producers of the hit Internet series Prom Queen– from TheWB.com  MySpaceTV…

Read More of this Article Pls Click on the Link below:

http://www.timewarner.com/corp/newsroom/pr/0,20812,1840031,00.html

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2 responses

22 10 2009
Jeremy

Oh. this is damn cool. I can now join as a fan in facebook for Warner Brothers and maybe find job opportunities there as well. Very good information.

23 10 2009
Steve Aw Kah Lok

U should Jeremy, as they have internship every now and then…

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