Web 3.0 = (4C + P + VS)

25 10 2009

Web 3.0 = (4C + P + VS)

Sramana Mitra has submitted this formula for the future: Web 3.0 = (4C + P + VS).       (I have created a equation diagram for a better view of the formula)

4c = Content, Commerce, Community, Context

P = Personalization

VS = Vertical Search

Web 2.0 has been a nichy phenomenon with hundred and thousands of microcap efforts addressing one of the Cs, lately, Community being the most popular force, producing companies like MySpace, Facebook, Piczo, Xanga, and Flixster.

In Web 1.0, Commerce had been the driving force, that produced companies like Netflix,BlueNile, Amazon, and eBAY. It had also resulted in the Dotcom meltdown.

The same period that is seeing the surge of Web 2.0, has also seen a great deal of investment in Vertical Search, like Sidestep for Travel.

Personalization has remained limited to some unsatisfactory efforts by the MyYahoo team, their primary disadvantage being the lack of a starting Context. More recently, Netvibes has raised a lot of buzz, but also lacks the same organizing principle: Context.

In Web 3.0, I predict, we are going to start seeing roll-ups. We will see a trunk that emerges from the Context, be it film (Netflix), music (iTunes), cooking / food, working women, single parents, … and assembles the Web 3.0 formula that addresses the whole set of needs of a consumer in that Context.

I will make an example of what she means by Web 3.0 = (4C + P + VS).

Now you got to imagine that,

  1. There is a pretty woman, dark skinned, dark haired, brown eyed. I have a distinct personal style, and only certain designers resonate with it (Context).
  2. She wants her personal David Jones which carries clothes by those designers, in my size (Commerce).
  3. She wants her personal Vogue magazine that covers articles about that Style, those Designers, and other emerging ones like them (Content).
  4. She wants to exchange notes with others of my size-shape-style-psychographic and discover what else looks good. She also wanted a recommendation system telling her what they’re buying (Community).
  5. There’s also some basic principles of what looks good based on skin tone, body shape, hair color, eye color and etc. She wants the search engine to be able to filter and match based on an algorithm that builds in this knowledge base (Personalization, Vertical Search).

Now, image the same for process as above for a short, fat man, who doesn’t really have a sense of what to wear. And he doesn’t have a wife or a girl-friend. Before Web 3.0, he could go to the personal shopper at David Jones.

With Web 3.0, the Internet will be his Personal Shopper.





Evolution Web 1.0, Web 2.0 to Web 3.0

24 10 2009

webevolution

Web 1.0 – That Geocities & Hotmail era was all about read-only content and static HTML websites. People preferred navigating the web through link directories of Yahoo! and dmoz.

Web 2.0 – This is about user-generated content and the read-write web. People are consuming as well as contributing information through blogs or sites like Flickr, YouTube, Digg, etc. The line dividing a consumer and content publisher is increasingly getting blurred in the Web 2.0 era.

Web 3.0 – This will be about semantic web (or the meaning of data), personalization (e.g. iGoogle), intelligent search and behavioral advertising among other things.

If that sounds confusing, check out some of these excellent presentations that help you understand Web 3.0 in simple English. Each takes a different approach to explain Web 3.0 and the last presentation uses an example of a “postage stamp” to explain the “semantic web”.





The Social Media Revolution

24 10 2009

A quick sumup of key points:

  • 1 of 8couples in the US meet via social media
  • Facebook added 100 Million new users in 9 months, it took radio 38years to reach that audience
  • If Facebook was a country, it would be the worlds 4th largest
  • Ashton Kutcher has more followers on Twitter than the entire population of Ireland, or Norway
  • 25% of search results for the world’s largest brands are links to user generated content
  • We no longer search for news or products, they find us through social media
  • More than 1.5 billion items are shared on Facebook – per day!
  • ‘Its a people driven economy’ — Erik Qualman, 2009
  • The new paradigm: “Listening first, selling second”




Rhett & Link, Building Internetainment by Vodcasting

21 10 2009

Some facebook fans have even wrote a song about facebook and post it on youtube…

They are Rhett and Link on the RhettandLink’s Channel on Youtube channel, and is totally free for people to subscribe to. <<To Subscribe Click Here>>

Not just on Youtube, they even have following Web 2.0 tools to keep their fans updated their latest creations,

  • Facebook
  • Twitter
  • iTunes Podcast
  • MySpace
  • They will write on their blog and film a video for vodcasting about how their fans felt about the use of facebook or twitter or any recent famous web 2.0 tools around on web. By using the publicity of using Youtube which have bring their videos to everyone, showing them their passion and effort. Basically they get famous by using Vodcasting.

    They have their very own website too.

    screen-capture





    How Web 2.0 or Collaborative Tools Help Our Team to Communicate More…

    20 10 2009

    Google Docs

    gdocs

    Using Google docs is amazing.

    We can easily do all the basics, including making bulleted lists, sorting by columns, adding tables, images, comments, formulas, changing fonts and more. Its just like using Microsoft Office, Adobe Reader, and much more.

    We can even upload files like DOC, XLS, PDF, PPT, etc. Usually when we have done on our research, we will just upload it in to Google Docs and share it within the teammates.

    Everyone in the team can view and make changes at the same time. There’s an on-screen chat window for spreadsheets, and document revisions show you exactly who changed what, and when. We can also add in more details or comments.

    Google Talk

    gtalk

    Google Talk is just like a Messenger. During some online meeting we can use Google Talk to have text and video conference, and also allow us to send unlimited files within the team.

    Facebook

    facebook

    We have created a private group on facebook, which allow all the team-members get more involved in this project. As all of us have an account, so it became a communication tool to notify us with any new updates within the team.

    Below will be the print screen of our facebook group:

    screen-capture





    Twitter versus Facebook: Should you Choose One?

    6 10 2009

    This is a testing post on how to share people’s blog post on my blog which I can share it with my reader.

    Twitter versus Facebook: Should you Choose One?

    Posted using ShareThis





    Identify Further Examples of Companies Using Web 2.0 or Enterprise 2.0 Principles in a Significant Way. (Part 3)

    6 10 2009

    This will be the Part 3 of a company, using web 2.0 to publicize their digital presence…

    Timbuk2

    TB2 logo

    Company Background:

    Timbuk2 has been especially influential in popularizing the messenger bag as an urban fashion accessory. It was founded in 1989 by a San Francisco bicycle messenger with an old sewing machine. The goal was to make a messenger bag rugged enough for real bicycle messengers, yet stylish enough to appeal to a broader market of young, hip urbanites as an alternative to the traditional two-strap day pack. Our catchy name, three-panel design, distinctive “swirl” logo, and the fact that we’re “Made In San Francisco” added to our cachet.

    4_f_wh-ball.blue-ball.blue

    Their Range of Bags are Built to Outlast You.

    Like rice and beans, they keep it simple when it comes to being pro-planet. they make durable bags that are tough as Hell and built to last. So while their competition is piling up in landfills, they stay on your back, hugging you for a lifetime. Tales of Timbuk2 bags outlasting jobs, lovers, pets, and train wrecks are not uncommon. These stories give them the confidence to guarantee their bags will last a lifetime.

    But they know sh*t happens. So if you find yourself in a place where you can’t possibly love your bag any more and you’ve simply had enough, we give you an out. They will take your bag off your hands and find it a new (loving) home through Timbuk2’s bag recycling program.

    Timbuk2 have been using the Blog/ Facebook/ Twitter/ Flickr to publicize their products to the world.

    Blog

    screen-capture

    Facebook

    screen-capture-4

    Twitter

    screen-capture-2

    Flickr

    screen-capture-3