Evolution Web 1.0, Web 2.0 to Web 3.0

24 10 2009

webevolution

Web 1.0 – That Geocities & Hotmail era was all about read-only content and static HTML websites. People preferred navigating the web through link directories of Yahoo! and dmoz.

Web 2.0 – This is about user-generated content and the read-write web. People are consuming as well as contributing information through blogs or sites like Flickr, YouTube, Digg, etc. The line dividing a consumer and content publisher is increasingly getting blurred in the Web 2.0 era.

Web 3.0 – This will be about semantic web (or the meaning of data), personalization (e.g. iGoogle), intelligent search and behavioral advertising among other things.

If that sounds confusing, check out some of these excellent presentations that help you understand Web 3.0 in simple English. Each takes a different approach to explain Web 3.0 and the last presentation uses an example of a “postage stamp” to explain the “semantic web”.





Identify Further Examples of Companies Using Web 2.0 or Enterprise 2.0 Principles in a Significant Way. (Part 3)

6 10 2009

This will be the Part 3 of a company, using web 2.0 to publicize their digital presence…

Timbuk2

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Company Background:

Timbuk2 has been especially influential in popularizing the messenger bag as an urban fashion accessory. It was founded in 1989 by a San Francisco bicycle messenger with an old sewing machine. The goal was to make a messenger bag rugged enough for real bicycle messengers, yet stylish enough to appeal to a broader market of young, hip urbanites as an alternative to the traditional two-strap day pack. Our catchy name, three-panel design, distinctive “swirl” logo, and the fact that we’re “Made In San Francisco” added to our cachet.

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Their Range of Bags are Built to Outlast You.

Like rice and beans, they keep it simple when it comes to being pro-planet. they make durable bags that are tough as Hell and built to last. So while their competition is piling up in landfills, they stay on your back, hugging you for a lifetime. Tales of Timbuk2 bags outlasting jobs, lovers, pets, and train wrecks are not uncommon. These stories give them the confidence to guarantee their bags will last a lifetime.

But they know sh*t happens. So if you find yourself in a place where you can’t possibly love your bag any more and you’ve simply had enough, we give you an out. They will take your bag off your hands and find it a new (loving) home through Timbuk2’s bag recycling program.

Timbuk2 have been using the Blog/ Facebook/ Twitter/ Flickr to publicize their products to the world.

Blog

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Facebook

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Twitter

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Flickr

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